Eric Bach
Vince Del Monte Coaching
Challenge
Vince Del Monte approached us with the aim of creating a compelling Client Testimonial that would showcase key elements of his mentorship program and encourage
Solution
Client testimonials are most effective when they evoke emotion and showcase success. Our aim is for viewers to relate to the client and envision themselves in a similar scenario. To achieve this, we engaged the highlighted client and started pre-production. Recognizing the importance of emotion and compelling statistics, we wrote interview questions that would capture these crucial elements. Subsequently, we meticulously planned the shoot day, outlining essential b-roll segments and interview locations. Upon completing the filming, we crafted a compelling client testimonial that inspired others to enroll in the mentorship program being promoted.
